La Tomatina, Spain's annual tomato throwing festival, was put on hold this year. That was bad news for local Spanish farmers. 
Since Heinz makes everything better, we decided to do something about it. 

Agency: Rethink


Creative Directors: Geoff Baillie, Natasha Michalowska, Zachary J. Bautista

Art Director: Mwangi Gatheca
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