Headspace

Integrated

Published on: Adsoftheworld

Outdoor

73% of all Canadian professionals and students aged 20 to 64 have been reported as victims of stress to varying degrees. This brand awareness campaign aims to improve their state-of-life by elevating their state-of-mind with the help of guided meditation on the Headspace app.

Ambient

Instagram

Linkedin

Art Direction: Joe Khoury