Dairy Farmers of Ontario

Integrated

Consumers go to great lengths for nutrition. But they don’t really have to look all that far to find a nutritional goldmine.
With 15 essential nutrients, milk is a superfood  hiding in plain sight.

OOH

Instagram

We found an innovative approach to celebrate milk's 15 essential nutrients on Instagram: using Instagram tags. Upon clicking on our post, 15 hidden tags (nutrients) pop right up. All the tags are clickable and lead to 15 separate accounts for all the nutrients. See it for yourself!: https://www.instagram.com/p/CGIWadNBxTC/ 

Pinterest

Art Direction by the one and only, Mwangi Gatheca